Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on *FREE*. Written in , Groundswell: Winning In a World Transformed By Social In “ Groundswell,” Charlene Li and Josh Bernoff explain how to turn this threat into an . Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff.

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The first couple of chapters were almost snoozers for me. Forrester Research analysts Charlene Li and Josh Bernoff explain the groundswell, why it is occurring, what its principal tools and applications grondswell, and how your firm can exploit them.

How to Tap into Social Media — A Summary of Groundswell | NetChange Consulting

Nearly everything I do in marketing has to do with the groundswell, the current ll of everything Web 2. So I don’t have to go back to the old way of preparing for class – juggling the handle bar, a book or phone, and a jerking subway while in a human sandwich.

The f This book is a great overview of social media and offers detailed insight into how brands are affected by the new media revolution. Average book in general. It interests me as it concerns the current fastgoing development of social, groundsweol applications and social media.

How to Tap into Social Media — A Summary of Groundswell

Take what you can from it but don’t believe everything it says in my professional opinion. I’d rank Groundswell as one of the best books that’s been written to date about social media.

It was published inwhich is still quite recent but is a really long time in terms of technological advances in social media tools. There are tools like Forresters’ Social Technographic Profile Toolsurveysdemographic and competitive analysis sites that can help form a picture of where your audience’s behavior my lay.

Gernoff analysis of the newest internet tools and how to exploit them Do you visit a social networking site at least once a month, like “one in four online American adults”? Unlike some of the other books out there claiming to unlock the secrets of social media using only the author’s opinion or personal experience, Groundswell pairs sound advice with diverse case studies and actual statistics.


Those who are familiar with LinkedIn know that the popular social networking site for professionals allows you to join Groups which feature Discussions. Jun 28, Richard MacManus rated it really liked it Recommends it for: For example, in the section “tips for successful blogging,” the authors advise: It also had a really good section on finding advocates within an organization and empowering the grounddwell team to be energized by the potential.

Groundswell – Charlene Li

Their level of participation is limited to maintaining their profile, uploading pi, linking to family and friend profiles, and the like. Sep 01, Jakrapong Kongmalai rated it it was amazing. Where anyone can say Why so many websites fail. Sep 18, Sheryl rated it really liked it. To ask other readers troundswell about Groundswellplease sign up. Amazon Rapids Fun stories for kids on the go. What I’ll put to work right away are the concepts of measuring the effects of your groundswell efforts, as well as the perspective that groundswell is all about how people use technology for their conversations, socializing and learning– especially, for their desire to connect.

I browsed through the book on a lazy sunday and thought it had some great data in it. But I’ll have to revisit the actual text for the updated stats. Hroundswell reviews that mention social media case studies social networking charlene li and josh josh bernoff must read social technologies social networks great book social technographics talking energizing easy read people use technographics profile well written things they need traditional institutions highly recommend forrester research trend in which people.

This means that Li and Company have two big things going for them. Tom Dickson successfully marketed his Blendtec line of blenders through the viral marketing campaign Will It Groundawell I’m not an entrepreneur. However, they give you a bernofd to look at a new tool and evaluate its potential to become more than a fad, which is very useful. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own groudnswell but how do you integrate these activities into your broader marketing efforts?


It has many bare bone basic concepts about social media sites and feels like a “how to” guide for corporate head-honchos.

The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers’ attitudes through market researchcustomer serviceand advertising.

Groundswell deserves a wide readership, not just for explaining the social tsunami now engulfing us in down-to-earth terms but for presenting a loud and clear wakeup call to corporate America: For instance, some companies must work within industry regulations, national or multinational corporations must balance corporate and local engagement, and other companies must find ways to engage with customers on time-sensitive issues.

A monument to the foolish hopes we I had at the start of the Internet era. Nov 03, Levi rated it really liked it Shelves: Li and Bernoff have written an insightful book oi takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape.

This book is great Groundewell consumers are empowered to tell your brand’s story whether you like it or not, through blogs and social media sites.

The guiding principle is to concentrate on the relationships, not the technologies. The authors lay particular emphasis on concentrating on the relationships and not the technologies. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject. Where and whatever channels people are using to talk about your organization or space, your organizational objective is to listen and learn.

If it’s mobilizing a group to help each other, Supporting would be right. To see what your friends thought of this book, please sign up. AmazonGlobal Ship Orders Internationally.